Nederburg celebrating with Team Dimension Data & Qhubeka at Zeitz MOCAA

Nederburg is the exclusive premium wine partner of Team Dimension Data, riding for Qhubeka. The winery is also home to Qhubeka’s first bicycle assembly facility in the Western Cape and they are already making a difference with a number of bicycles being handed over to the Paarl Community. The Paarl East Neighbourhood Watch already uses these bicycles, making them more mobile and effective.

The Qhubeka project gets communities moving by using bicycles as a mode of transport.  They have already distributed 80 000 bicycles into various communities throughout South Africa since inception in 2005. All this is done in exchange for work done.  They are constantly working on better technologies to make a tougher and lighter bike.
Team Dimension Data is a world-class cycling team and were the first African Team to participate in the Tour de France, in 2015 and are moving up the rankings fast!

Nicholas Dlamini (22) is a local cyclist, who has earned a place as a professional cyclist for Team Dimension Data riding for Qhubeka Continental, competing in the under-23 (U23) category. Acting as the feeder team to Team Dimension Data’s World Tour outfit, the 2017 continental squad features 11 young cyclists, of whom three, including Dlamini, are South African. Hand-picked based on consistent results and promise, these riders are considered Africa's best young cycling talent today.

All the Team Dimension Data cycling teams were hosted at the iconic Zeitz MOCAA facility on 14 Nov, and I was delighted to be invited to join them.

Quite an affair it was - with a cellist in a bubble, Dr Michael Mol as MC and Matthew Gold on guitar and vocals, a bicycle being being sculpted out of ice and being treated to the Platter Red Wine of the Year - the II Centuries Cabernet Sauvignon. Innovative it certainly was, with the dessert ice cream magically made from liquid nitrogen and an incredible cheese and fruit platter to die for.

I have no doubt that all the energy behind these cycling teams and projects will make an enormous difference to uplifting the community, facilitating their mobility and access to economic activity. For each bottle of Nederburg sold in the UK at Tescos, a contribution is made to the Qhubeka project to build more bikes.

Your too can #DoYourPart campaign, where interested individuals can sign up or donate and start logging miles that go towards bike parts or the cost of a whole bike. You can contribute when visiting

Qhubeka is an Nguni word that means “to progress”, which is definitely what Nederburg is doing with this relationship.