Cathedral Cellar epitomises the art of storytelling with this range of storytelling vats, and with the use of augmented reality and modern marketing the brand can nowshare its most important element with consumers in an immersive manner.The technology, developed by label print and augmented reality experts, LABELinmotion by Vollherbst, enables consumers to scan Cathedral Cellar’s new labels using a dedicated app. By hovering their phones over the Cathedral Cellar labels, consumers can watch the winemaker appear on the façade of the bottle, from where he provides guided wine notes on each of the wines and shares the stories that inspired them.