Building bicycles to change lives in Soweto

Nederburg Wines and Qhubeka Charity recently held a bicycle-building event at Eyethu Lifestyle Centre in Soweto, to spread a message of hope and highlight their ongoing commitment to help change lives in South Africa.

The bike-building event saw five teams of five members building a total of five bicycles. The process references the upright hand in the Qhubeka logo and branding, which symbolizes a hand-up rather than a hand-out, according to Matt Fendick, Qhubeka’s chief client relations manager.