With people and education at the core of our values at wine.co.za, we were pleased to win an award from South Africa Wine to train 30 PYDA Alumni in Sales and Service, our Level 3 Wine Sales Advisor course, presented by our DTC Academy and lead trainer, Neil Tabraham. The PYDA is working toward a more inclusive Alumni program and this was a great inclusion in their program. It is wonderful to see so many young people who have made their way in the wine industry since they graduated, some from the very first course in 2013! The candidates came from across the industry - Paarl, Franschhoek and Stellenbosch and are working in tasting rooms, cellars, admin, finance and are eager to pick up a few tricks to sell more to their visitors. Neil took them through their paces at the new PYDA campus at the Sustainability Institutute at Lynedoch, just outside Stellenbosch and they were enthused by the content, so much so that one of the candidates is already reporting increased sales - exactly what we want to see - "I make much better sales with a 12.7% increase on sales so far since I completed the course. Communication and service is much better and I feel much more confident when approaching customers." - Emilicia Barends (Painted Wolf Wines) Congratulations to our two top candidates - Sigqibo Mehlawana and Demos Richards, both achieving 100% for their test!