The Distell Inter Hotel Challenge aims to encourage development in the hospitality industry, giving a much-needed leg up to young talent. It is an annual challenge run by Showcook, where hotels in South Africa are matched with Distell's fine wines and spirits. Young wine stewards & chefs are nominated by their hotels and compete annually for the top spot. The candidates receive training, do cook-offs and exams to improve and test their skills and awarded at a glittering 'Oscars' event in August.