Cathedral Cellar launch April 2019

In March KWV was revealed as one of the World’s Most Admired Wine Brands in the annual The World’s Most Admired Wine Brands survey by Drinks International.  Competing with the greatest names in the industry, KWV was ranked 45 out of 50, making it the highest placed brand from South Africa and one of only two South African brands to be featured in this global list. During the same time, at Prowein in Germany, the world’s biggest wine fair, KWV illustrated its ability to respond to trends cleverly and authentically, with a novel label launch from its Cathedral Cellar brand.

Cathedral Cellar epitomise the art of storytelling with its range of storytelling vats, which stand guarded in its famous Cathedral Cellar, and it found a engaging way to incorporate this important element into its labels –with augmented reality! Using a dedicated mobile phone app, users can now see Cathedral Cellar’s wine labels transform into real life impressions of the winemaker, Wim Truter, reporting from the impressive cellar where he makes these premium wines.

With remarkable achievements, relevant and engaging marketing strategies, KWV illustrates their relevance in the market as leaders and pioneers. Moreover, KWV secures its relevance in the market with a mandate of quality and authentic engagement which puts the consumer first.