Rhino Run, the conservation-focused wine brand that has contributed over R600 000 to SANParks for rhino preservation in Southern Africa, has entered an exciting new chapter. The range now has a new brand home at the Van Loveren wine cellar in Worcester – the former base of Overhex Wines – with a reinvigorated wine focus. This move places Rhino Run under the guidance of renowned winemaker Ben Snyman. “A percentage of every bottle of Rhino Run sold, is donated to conservation, so it is an emotional brand,” says Ben. He says it is “not just emotional, but the quality is exceptional”. The new brand home was introduced to guests on International Rhino Day on 22 September 2025 over a lunch with the winemaking and management team. The shift brings a sharpened focus to two standout South African grape varieties: Chenin Blanc and Pinotage. CEO Phillip Retief highlights the significance of the change: “Rhino Run’s new brand home gives even more prominence to its message, wines, and conservation mission. It reflects Van Loveren’s broader sustainability goals.” The two new flagship wines are: Cerato Chenin Blanc (from Ceratotherium simum, the white rhino), a crisp, citrusy wine with tropical undertones and a creamy, harmonious palate. Diceros Pinotage (from Diceros bicornis, the black rhino), is barrel aged with bold berry flavours, refined tannins, and notes of cherry tobacco. Both wines celebrate South Africa’s natural heritage while supporting vital conservation efforts. Grapes are carefully selected from premier Western Cape wards, and wines are crafted to reflect both passion and purpose. Visitors can now explore the story behind Rhino Run at its new home on the R60 between Worcester and Robertson or enjoy the wines at top restaurants and select retailers. The full range, including these new additions, is available online at R120 per bottle.